Abstract
I am a Medical Doctor with a strong background at the intersection of healthcare, business strategy, and digital innovation, with professional experience across the United States and Latin American healthcare markets.
I work closely with healthcare providers, payers, healthtech startups, and global healthcare organizations to design and execute growth strategies, go-to-market plans, and digital health initiatives. My focus is on translating complex healthcare challenges into scalable solutions that improve operational performance, patient experience, and clinical outcomes.
As a Healthtech Subject Matter Expert, I bring a comprehensive understanding of the healthcare ecosystem—combining medical expertise with strategic business thinking to support product development, market expansion, and the adoption of emerging technologies such as AI in healthcare.
I am particularly passionate about leveraging digital innovation and data-driven technologies to build more connected, patient- and clinician-centric healthcare ecosystems, enabling organizations to transform how care is delivered and experienced.
Areas of Expertise
- Healthcare Business Strategy
- Healthtech Product Strategy
- Go-to-Market
- Product Management
- Business Development
- Medical Affairs
- Digital Health
- AI in Healthcare
- Market Expansion
- Cross-functional Leadership
Experience
Mar 2023 — Present Senior Healthcare & Healthtech Business Strategy | Subject Matter Expert · CXO4GlobalLeading consulting projects for healthtech and healthcare companies in the USA and LATAM.
- •Collaborate with healthcare and Healthtech companies to align their business and innovation strategies
- •Facilitate transformative initiatives that enabled consistent scaling and growth across diverse markets
- •Help Healthtech companies to build Solutions with purpose and Innovation, aligning Product Roadmap and Business Strategy
- Strategy
- Healthtech
- Product
- Go-to-Market
Feb 2025 — Present Founder · CALIBRA | Strategic Alignment SystemI support leaders and organizations in making strategic decisions with clarity, focus, and systemic coherence. Alignment between Culture, Strategy, and Product/Service.
- Leadership
- Strategic Alignment
- Consulting
Mar 2023 — Mar 2024 Chief Product Officer · ConexiaArgentinaLed the organizational and strategic transition from a project-based software delivery model toward a product-driven company structure, positioning the Product function as a central driver of business strategy and platform evolution across the healthcare ecosystem.
- •Redefining the role of Product within the organization to align product strategy with corporate strategy
- •Restructuring the Product organization and strengthening its interaction with Technology and Operations
- •Contributing at the executive level to the transition from a software services model to a product platform mindset
- •Redesigning the strategic roadmap framework to incorporate market needs, commercial priorities, and platform evolution criteria
- •Promoting early organizational adoption of Generative AI tools for Product Management workflows
- Product Leadership
- GenAI
- Platform Strategy
- Team Building
Feb 2021 — Mar 2023 Client Solutions & Business Development Director – Americas · Optimal Strategix Group, Inc.Led regional strategy development and client engagement across Latin America and North America for Fortune 500 healthcare and life sciences organizations.
- •Partnering with Global Marketing Insights Directors and regional leadership teams across pharma and healthcare organizations
- •Interpreting stakeholder decision behavior (physicians, patients, payers, institutions) to inform strategy beyond traditional research outputs
- •Supporting launch readiness, adoption strategy, and lifecycle optimization
- •Leading regional growth strategy and client engagement across North America and Latin America
- Business Development
- Strategy
- Analytics
- Fortune 500
Aug 2019 — Feb 2021 Business Development Director - Latin America · Optimal Strategix Group, Inc.Gran Buenos Aires, ArgentinaBehavioral Market Research approach, empowered by AI/Machine Learning Omnichannel Customer Insights Platforms - Tailored End To End Data Analytics Solutions for Commercial Operations Digital Transformation.
- AI/ML
- Customer Insights
- Digital Transformation
Feb 2018 — Mar 2020 Founder - Medical Marketing Solutions · GO PHARMASan IsidroMedical Strategic Brand Planning and Execution
- •Senior Medical Liaison
- •Sales Force Customized Training
- •Promotional Materials Development
- •Field Medical Marketing Actions
- •Patient Care Programs
- •Social Networks Pharmacovigilance Surveillance
- Entrepreneurship
- Medical Marketing
- Brand Strategy
Jan 2017 — Jan 2018 South Cone Medical Manager CHC · SanofiArgentinaAfter the SWAP between Boehringer Ingelheim and Sanofi.
- Medical Affairs
- CHC
- OTC
Oct 2014 — Dec 2016 Regional Medical Manager Consumer Health Care · Sanofi (Boehringer-Ingelheim before SWAP)Argentina- Medical Affairs
- Consumer Health
- Regional Leadership
Feb 2013 — Sep 2014 Clinical Education Specialist - Medical Affairs, South Latin America · Mallinckrodt PharmaceuticalsArgentina- Clinical Education
- Medical Affairs
- LATAM
Apr 2011 — Jan 2013 Sr Sales Representative · Johnson & Johnson- MedTech Sales
- Account Management
Accomplishments
524% Revenue Growth
OSG Analytics
$1.3M additional revenueLed business consulting and strategy projects that resulted in 524% increase in revenue in the region in 3 years. Drove value for customers that was replicated globally with $1.3M additional revenue.
First Patient Navigation Product
OSG Analytics
PatientX360Created the first commercially launched product for patient navigation at OSG (PatientX360). Scoped requirements with Fortune 100 client partner and end user hospital (largest in Chile).
Global Innovation Award
Sanofi
Best Business Process InnovationWon global award for best business process innovation, which was implemented across 4 other regions. Led S. America region to develop global brand strategy from Medical Affairs for OTC portfolio.
Partnership Scale Implementation
OSG Analytics
1430% upside potentialImplemented a new partnership set to scale across additional business units with 1430% upside in 2024. Opened 8 new customers and closed business at 6 new accounts.
GenAI Product Transformation
Conexia
CPO LeadershipEmpowered the team incorporating GenAI throughout the product development process. Redefined value proposition highlighting competitive advantages including domain-driven design, scalability, and multitenancy.
KOL Community & Medical Societies
Mallinckrodt
5 Medical SocietiesBuilt scientific relationships between the company and 5 medical societies and established the KOL community with a sales and product focus, leading scientific credibility of products.
Education
2021 Master of Business & Technology (MBT)
Universidad de San Andres (UDESA)
2017 Medical Affairs in Medicines Development
IFAPP & Pharmaceutical Medicine Academy - King's College
2012 Negotiation Program
Johnson & Johnson Med Tech
2010 Integrity Selling Certification
Integrity Solutions Holdings, LLC (Cincinnati, USA)
2003 Medical Doctor (Medico)
Universidad Austral
2002 Assistant Professor of Pathophysiology
Universidad Austral
2001 Primary Care Internship
Pennsylvania, USA